This series of 3 videos was a part of a national promotion for Jacuzzi-brand hot tubs. The concept was that using your Jacuzzi hot tub was your catalyst for great things to come — not simply something you slipped into at the end of a long day.
Agency: The Integer Group
Role: Creative Director
Production: Coolfire Media
This promotion let Kum & Go customers know that 5¢ of every hot beverage purchase would go to helping raise $100,000 for Toys For Tots. An integrated promotion, involving social media as well as point-of-sale both at the pump and in store, ended up raising $240,000 in just 10 weeks, well surpassing the $160,000 raised the year before (when donations were 10¢ per purchase).
Agency: The Integer Group
Role: Creative Direction, Design, Copywriting (for social media posts), Campaign Landing Page Design
I designed a microsite for a Pennzoil promotion with Advance Auto Parts where users could register to win free gas for a year.
Agency: The Integer Group
Role: Creative Direction, Design, Wireframes
These were campaign buttons created to promote an internal awards event that took place during the heat of the presidential caucuses. Nominees for the night’s biggest award were encouraged to campaign not only for their own work to win, but also negatively against their counterparts — all in good fun.
Agency: The Integer Group
Role: Creative Direction, Design, Copywriting
Logos done for a variety of clients and organizations.
While at The Integer Group, I worked on a team that helped develop the City of Ankeny’s new identity.