We created this video to run on a trade show monitor for the John Deere Innovative Solutions Group to showcase a potential use case for OEMs who might benefit from working the JD visual processing unit into the engineering of their equipment.

Below the finished video are both a moodboard and the storyboard sketches I created to sell in our approach.

Agency: Two Rivers Marketing
Role: Creative Director, Art Director (storyboarding)
Additional Credits: Max Cavett (editor), Chad Halverson (3D animation)

Helping promote the first marine engine launch in 9 years for John Deere, our creative team took trips to Florida, North Carolina, New York, and Rhode Island to talk with existing John Deere marine customers. Some of the hardest working folks around, we heard firsthand why they love John Deere marine engines and were excited for the new models.

We created a launch video, took photography to document our journey, and sent out a digital media kit to promote the new engines to both distributors and industry media contacts.

Agency: Two Rivers Marketing
Role: Creative Director, Art Director
Additional Credits: Rusty Ross (photographer), Jason Fliehler and Max Cavett (videographer), Meredith Pierick and Elianna Novitch (public relations)

With corporate COVID-19 restrictions eliminating trade show activity for 2021, John Deere Power Systems needed to find a new way to connect with their OEM customers. The solution? Put a new spin on the traditional “POWER LUNCH” by taking their engine power story on the road via custom-designed food truck. The campaign was such a success, hitting customer stops from Charleston, SC; Waco, TX; Sioux Falls, SD; and up into Canada, that it spawned 2 additional tours — one along the west coast and another in Italy!

Perhaps never have tacos (or bombettes, in Italy) spread so much goodwill.

This video helped create excitement at Bauma 2022 as John Deere announced that it had purchased a controlling interest in Kreisel Electric, an Austrian battery manufacturer, in an effort to accelerate their foray into alternative power solutions for their off-highway equipment customers.

Agency: Two Rivers Marketing
Additional Credits: Matt Ohl (video), Wendy Lyons (copywriting)

Wireframed and helped implement landing pages for Vanguard Commercial Engines as a part of lead-generation efforts to land new OEM and technology partners.

Agency: Two Rivers Marketing

Agency: Two Rivers Marketing

Role: Creative Director

Additional Credits: Wendy Lyons (copywriting), Chris Timmerman (videography, editing), Janet Eckles (videography, editing)

For John Deere Marine Power, current customers are often their best product advocates. Word of mouth is a tool we use to tell customer stories. These Facebook Instant Experience posts tell the story of a couple of those customers.

Agency: Two Rivers Marketing
Role: Creative Direction (on video shoot), Art Direction/Design (on social post)
Photography: Terry Sinclair

A dealer recruitment campaign to convince those both inside and outside of the Briggs & Stratton network to carry Briggs & Stratton new line of Power Protect™ standby generators, including the new PP26, the largest home generator in its class.

Agency: Two Rivers Marketing
Role: Creative Director, Art Director
Additional Credits: Wendy Lyons (copywriting), Lance Lethcoe (art direction), Jill Levins (design)

In 2019, Vanguard Commerical Engines needed to fold it’s new rechargeable battery offerings into its existing lineup of power solutions. In response, we developed a campaign that leveraged Vanguard as the power experts, no matter the source.

Our “MAKE A POWER STATEMENT” campaign, has been running strong for 3 years and gives us the flexibility to talk about any power source, be it engine, battery, or both. The campaign is ongoing and plays out in a variety of tactics — video, social, and print.

Agency: Two Rivers Marketing
Role: Creative direction
Additional credits: Lance Lethcoe (art direction), Wendy Lyons (copywriting)

This video communicates how the modular design of Danfoss PVG valves makes it easy for OEMs to configure them for their unique applications.

Agency: Two Rivers Marketing
Role: Creative Director
Production: Studio Iowa

Additional Credits: Guy Tensen (Illustration)

Concepts for a Doosan Heavy Equipment brand campaign.

Agency: Two Rivers Marketing
Role: Art Direction, Design

Concept ads for Allmand, a company that make job site support equipment like light towers, air compressors, generators, etc.

This campaign concept was created to produce excitement in the market place about Vanguard commercial engines and directly call out their largest engine competitor, Honda.